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Ryne Heene
Hispanic Market Program
To connect with a rapidly growing demographic in San Diego, a two-tiered Hispanic Market Program
Program Overview
Our multichannel program focused on developing Estrella Jalisco cerveza

Target Demographics: High vs. Medium Hispanic Zones
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Medium-Hispanic Zone Plans
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Medium Hispanic Activation
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High-Hispanic Zone Plans
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High-Hispanic Regional Mexican Music Program
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High-Hispanic Zone Activation
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Results
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