Sports Marketing

Effective partnership management involves fostering collaboration and maximizing mutual value for both brand and franchise. My experience managing partnerships ranges across various collegiate and professional leagues.

My goal is to organically integrate the brand into the culture of the team; showing up for key occasions, connecting with players unique identities, and collaborating on merchandise.   

Onsite activation is the simplest way to connect the brand to the fan experience. Utilizing brand ambassadors, give aways, samplings and experiential spaces will help fans recall a sponsoring brand after leaving the stadium.  

I have experience managing venue signage assets across arenas, stadiums and ballparks. When applied strategically, venue signage can have a profound impact on marketing campaigns and brand messages.