Ryne Heene
About Me.
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With a proven track record in the consumer packaged goods (CPG) industry, I bring extensive experience in marketing and sales. I have successfully developed and executed multichannel and omnichannel marketing campaigns, resulting in increased brand awareness and revenue growth. My strong analytical skills and market insights enable me to identify and capitalize on opportunities, driving product adoption and market penetration.
Recent Positions
Manager of Activation
April 2023 - Current
Leads marketing initiatives for a special project focused on developing hyper-local omnichannel plans for San Diego by leveraging consumer insights, demographics, and industry trends.
Trade Marketing Manager
April 2019 - April 2023
Managed sales and marketing efforts across Northern California to drive $527M in annual revenue in partnership with ten wholesalers by optimizing sponsorships and events to develop retail programing and local marketing campaigns.
Trade Marketing Supervisor
January 2018 - April 2019
Supported wholesaler’s On-Premise Sales Department with annual revenue amounting to over $19M through data analytics, target setting, action planning and key account management.
District Sales Manager
December 2016 - January 2018
Led a diverse sales team of four with over 1,200 accounts across coastal Los Angeles to routinely achieve targets and deliver market share growth.